Every project has its own style, its own brand, with a storyline and content that suits it. If brand guidelines exist, they are reinforced. If there is no brand or identity, one is created.

 

Often artifacts help tell the the story and in come cases they are part of they become part of the graphic composition. At Fifth Third Bank Museum the storyline "A City and It's Signature" became the theme of a large artifact display wall. The mural was built of a tranparent medium. The composition utilized a combination of signatures (both employees and customers) and the company's brand elements. Lighting within the display case dims up and down appearing and disappearing behind the mural.